Must or only "niche customization"? : why we should interpret configuration toolkits as learning instruments
Nikolaus Franke and Christopher Hader
| Year of publication: |
2014
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|---|---|
| Authors: | Franke, Nikolaus ; Hader, Christopher |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 6, p. 1214-1234
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| Subject: | Produktentwicklung | New product development | Mass Customization | Mass customization | Open Innovation | Open innovation | Konsumentenpräferenzen | Consumer preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010460232