Nachhaltigkeit und Prozessgestaltung im Customer Relationship Management
vorgelegt von Anna-Luisa Müller ; Betreuer: Hans Ulrich Buhl
| Year of publication: |
Juni 2014
|
|---|---|
| Authors: | Müller, Anna-Luisa |
| Other Persons: | Buhl, Hans Ulrich (contributor) |
| Publisher: |
Augsburg |
| Subject: | Kundenintegration | Customer integration | Prozessmanagement | Business process management | Beziehungsmarketing | Relationship marketing | Nachhaltigkeit | Sustainability |
freely available
| Extent: | 1 Online-Ressource (193 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Universität Augsburg, 2014 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011427720