Nachhaltigkeitsmarketing als innovativer Strategieansatz
Year of publication: |
2010
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Authors: | Fabisch, Nicole |
Published in: |
Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres. - Wiesbaden : Gabler, ISBN 978-3-8349-2480-3. - 2010, p. 461-477
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability |
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