Naming strategies as a tool for communication : application to movie titles
Jaihak Chung and Jiyeon Eoh
| Year of publication: |
2019
|
|---|---|
| Authors: | Chung, Jaihak ; Eoh, Jiyeon |
| Subject: | expression strategy | information choice strategy | movie title | Naming strategy | Filmwirtschaft | Film industry | Strategisches Management | Strategic management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1593719 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200371