Native advertising in mobile applications : thinking styles and congruency as moderators

Haseon Park, Soojung Kim and Joonghwa Lee

Year of publication:	2020
Authors:	Park, Haseon ; Kim, Soojung ; Lee, Joonghwa
Subject:	Native advertising \| thinking styles \| congruency \| mobile advertising \| mobile application \| Werbung \| Advertising \| Mobilkommunikation \| Mobile communications \| Mobile Anwendung \| Mobile application \| Werbewirkung \| Advertising effects \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Kognition \| Cognition \| Mobile Marketing \| Mobile marketing

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