Navigating the online reputation maze : impact of review availability and heuristic cues on restaurant influencer marketing effectiveness
Nadia Hanin Nazlan, Huiying Zhang, Jie Sun, and Wen Chang
| Year of publication: |
2024
|
|---|---|
| Authors: | Nadia Hanin Nazlan ; Zhang, Huiying ; Sun, Jie ; Chang, Wen |
| Subject: | frequency | heuristic | Instagram | review availability | scarcity | vividness | Heuristik | Heuristics | Gastronomie | Restaurant industry | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Reputation | Influencer | Virales Marketing | Viral marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2023.2246471 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511807