Navigating the shifting landscape of consumer behavior

Fatih Sahin, Cevat Soylemez

"The major goal of this book is to offer a thorough knowledge of the quickly changing consumer environment in the digital era. It seeks to shed light on how customers think, react, and interact with companies in an age of knowledge and choice"--

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Year of publication:	[2024]
Other Persons:	Sahin, Fatih (ed.) ; Soylemez, Cevat (ed.)
Publisher:	Hershey PA, USA : IGI Global
Subject:	Konsumentenverhalten \| Consumer behaviour
Description of contents:	Table of Contents [gbv.de]

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Extent:	xviii, 341 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	979-8-3693-1594-1 ; 979-8-3693-1595-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014458890