Need for control may motivate consumers to approach digital products : a social media advertising study

Linwan Wu, Jiangmeng Liu

Year of publication:	2021
Authors:	Wu, Linwan ; Liu, Jiangmeng
Subject:	Digital products \| Physical products \| Need for control \| Digital media effects \| E-Commerce \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Digitale Medien \| Digital media \| Digitale Güter \| Digital goods \| Electronic Commerce \| E-commerce \| Konsumentenverhalten \| Consumer behaviour \| Digitalisierung \| Digitization \| Online-Handel \| Online retailing

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