Need for distinction moderates customer responses to preferential treatment
Year of publication: |
2023
|
---|---|
Authors: | Pontes, Vivian ; Greer, Dominique A. ; Pontes, Nicolas ; Beatson, Amanda |
Subject: | Customer experience | Experimental design | Harm to others | Hospitality | Loyalty programs | Moral emotions | Need for distinction | Preferential treatment | Relationship marketing | Service encounter | Theory of uniqueness | Well-being | Beziehungsmarketing | Emotion | Konsumentenverhalten | Consumer behaviour | Experiment | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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