Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions
Magnus Söderlund; Jonas Colliander
| Year of publication: |
2015
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|---|---|
| Authors: | Söderlund, Magnus ; Colliander, Jonas |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 25.2015, p. 47-57
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| Subject: | Consumer to consumer | Loyalty programs | Perceived distributive justice | Customer satisfaction | Loyalty | Repatronize intentions | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Gerechtigkeit | Justice | Verteilungsgerechtigkeit | Distributive justice | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313602