Negative online reviews and consumers' service consumption
Alireza Golmohammadi, Anna S. Mattila, Dinesh K. Gauri
| Year of publication: |
2020
|
|---|---|
| Authors: | Golmohammadi, Alireza ; Mattila, Anna S. ; Gauri, Dinesh Kumar |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 27-36
|
| Subject: | eWOM | Psychological distance | Services | Sunk cost | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Dienstleistungssektor | Service industry | Sunk Costs | Sunk costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.05.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257533