Netnográfia avagy on-line karosszék-etnográfia a marketingkutatásban (Netnography or Online armchair etnography in the marketing research)
Year of publication: |
2010-04
|
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Authors: | Dörnyei, Krisztina ; Mitev, Ariel Zoltán |
Publisher: |
Corvinus University of Budapest, School of Management |
Subject: | Marketing |
Type of publication: | Article |
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Language: | Hungarian |
Notes: | Dörnyei, Krisztina and Mitev, Ariel Zoltán (2010) Netnográfia avagy on-line karosszék-etnográfia a marketingkutatásban (Netnography or Online armchair etnography in the marketing research). Vezetéstudomány - Budapest Management Review, 41 (4). pp. 55-68. |
Source: | BASE |
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