Netnography : online communities as a source of innovation in the field of e-mobility
Hanna Stockinger; Michael Bartl; Konstantinos Kalogirou; Patrick Pollok
| Year of publication: |
2013
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|---|---|
| Authors: | Stockinger, Hanna ; Bartl, Michael ; Kalogirou, Konstantinos ; Pollok, Patrick |
| Published in: |
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung. - München : Beck, ISSN 0340-1650, ZDB-ID 120285-6. - Vol. 42.2013, 12, p. 674-682
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| Subject: | Social Web | Social web | Innovation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010211273