Network agility as a trigger for enhancing firm performance : a case study of a high-tech firm implementing the mixed channel strategy
Wun-hwa Chen; Ai-hsuan Chiang
| Year of publication: |
2011
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|---|---|
| Authors: | Chen, Wun-hwa ; Chiang, Ai-hsuan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 4, p. 643-651
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| Subject: | Automobilzulieferindustrie | Automotive supplier industry | Unternehmensnetzwerk | Business network | Vertriebsweg | Distribution channel | B-to-B-Marketing | Business-to-business marketing | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160096