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Building customer relationships in an electronic age : the role of interactivity of e-commerce web sites
Yoon, Doyle, (2008)
Social embeddedness of persuasion : effects of cognitive social structures on information credibility assessment and sharing in social media
Son, Tong-yŏng, (2019)
The Moderating Effects of Expectation on the Patterns of the Interactivity-Attitude Relationship
Sohn, Dongyoung, (2007)