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Neural networks for target selection in direct marketing

Rob Potharst, Uzay Kaymak, Wim Pijls
Year of publication:
2001
Authors: Potharst, Rob ; Kaymak, Uzay ; Pijls, Wim
Publisher: Rotterdam : ERIM
Subject: Neuronale Netze | Neural networks | Direktmarketing | Direct marketing | Theorie | Theory | Zielgruppe | Target group
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