Neuromarketing and consumer neuroscience : current understanding and the way forward
Year of publication: |
December 2015
|
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Authors: | Agarwal, Sharad ; Dutta, Tanusree |
Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 42.2015, 4, p. 451-456
|
Subject: | Neuromarketing | Consumer neuroscience | Neurobranding | Future of marketing | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour | Derivat | Derivative |
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