NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND

Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex

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Year of publication:	2009
Authors:	Ciprian-Marcel, Pop ; Lacramioara, Radomir ; Ioana, Maniu Andreea ; Maria, Zaharie Monica
Published in:	Annals of Faculty of Economics. - Facultatea de Ştiinţe Economice. - Vol. 4.2009, 1, p. 804-807
Publisher:	Facultatea de Ştiinţe Economice
Subject:	neuromarketing \| fMRI(functional Magnetic Resonance Imaging) technology \| “buy button”

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	M31 - Marketing ; M37 - Advertising ; C91 - Laboratory, Individual Behavior
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008511950