New frontiers of the reputation-performance relationship : insights from multiple theories
Year of publication: |
2010
|
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Authors: | Bergh, Donald D. ; Ketchen, David J. ; Boyd, Brian K. ; Bergh, Julianne |
Published in: |
Journal of management : JOM. - Thousand Oaks, Calif. : Sage Publ., ISSN 0149-2063, ZDB-ID 83220-0. - Vol. 36.2010, 3, p. 620-632
|
Subject: | Firmenimage | Corporate reputation | Ressourcenorientierter Ansatz | Resource-based view | Transaktionskosten | Transaction costs | Signalling |
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