New insights into churn prediction in the telecommunication sector : a profit driven data mining approach
Wouter Verbeke; Karel Dejaeger; David Martens; Joon Hur; Bart Baesens
| Year of publication: |
2012
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|---|---|
| Authors: | Verbeke, Wouter ; Dejaeger, Karel ; Martens, David ; Heo, Jun yeong ; Baesens, Bart |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 218.2012, 1 (1.4.), p. 211-229
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| Subject: | Data Mining | Data mining | Telekommunikation | Telecommunications | Prognoseverfahren | Forecasting model | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry |