New insights into the impact of digital signage as a retail atmospheric tool
Charles Dennis, Richard Michon, J. JoŠko Brakus, Andrew Newman and Eleftherios Alamanos
| Year of publication: |
2012
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|---|---|
| Authors: | Dennis, Charles ; Michon, Richard ; Brakus, J. Joško ; Newman, Andrew J. ; Alamanos, Eleftherios |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 6, p. 454-466
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| Subject: | Online-Handel | Online retailing | Datensicherheit | Data security | Kundenbindungsprogramm | Loyalty program | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009690926