New perspectives on customer relationships : how relational models influence customer experience and how they are activated
Harald Pol, Mirjam Galetzka, and Ad Pruyn
| Year of publication: |
2020
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| Authors: | Pol, Harald ; Galetzka, Mirjam ; Pruyn, Ad |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 19.2020, 1, p. 29-51
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| Subject: | Customer connections | customer experience | customer relationship(s) | relational models | relationship norms | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2019.1664868 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012181036