New product creativity : understanding contract specificity in new product introductions
Tereza Dean, David A. Griffith, & Roger J. Calantone
| Year of publication: |
March 2016
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|---|---|
| Authors: | Dean, Tereza ; Griffith, David A. ; Calantone, Roger J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 2, p. 39-58
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| Subject: | new product creativity | contract specificity | safeguarding | adaptation | relational behaviors | Innovation | Kreativität | Creativity | Produktentwicklung | New product development | Theorie | Theory | Vertrag | Contract |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.14.0333 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011458669