New product design : concept, measurement, and consequences
Christian Homburg, Martin Schwemmle, & Christina Kuehnl
| Year of publication: |
May 2015
|
|---|---|
| Authors: | Homburg, Christian ; Schwemmle, Martin ; Kuehnl, Christina |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 3, p. 41-56
|
| Subject: | consumer behavior | product design | scale development | aesthetics | functionality | symbolism | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.14.0199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485860