New product development and co-creation : a service-dominant logic approach

Álvaro Dias, Leandro Pereira, Renato Lopes da Costa, Rui Gonçalves

Year of publication:	2022
Authors:	Dias, Álvaro Lopes ; Pereira, Leandro ; Costa, Renato J. Lopes da ; Gonçalves, Rui
Published in:	International journal of entrepreneurial venturing : IJEV. - Genève [u.a.] : Inderscience Enterprises, ISSN 1742-5379, ZDB-ID 2519763-0. - Vol. 14.2022, 1, p. 87-121
Subject:	cocreation \| innovation \| new product development \| value creation \| Produktentwicklung \| New product development \| Kundenintegration \| Customer integration \| Betriebliche Wertschöpfung \| Value creation \| Service-Dominant Logic \| Service-dominant logic \| Innovation \| Innovationsmanagement \| Innovation management

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A service of the