New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Year of publication: |
January-March 2017
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Authors: | Durmusoglu, Serdar S. ; Hirunyawipada, Tanawat ; McNally, Regina C. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 24.2017, 1, p. 35-56
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Subject: | Business market products | business-to-business | implementation | innovation | new product development process | improvement | team | industrial marketing | business marketing | time-to-market | decision making quality | cross-functionality | B-to-B-Marketing | Business-to-business marketing | Produktentwicklung | New product development | Innovation | Lieferantenmanagement | Supplier relationship management | Innovationsmanagement | Innovation management | Qualitätsmanagement | Quality management | Industrie | Manufacturing industries | Prozessmanagement | Business process management | Arbeitsgruppe | Team | Erfolgsfaktor | Success factor |
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