New service bonds and customer value in customer relationship management : the case of museum visitors
Noel Yee-Man Siu; Tracy Jun-Feng Zhang; Ping Dong; Ho-Yan Kwan
| Year of publication: |
2013
|
|---|---|
| Authors: | Siu, Noel Yee-Man ; Zhang, Tracy Jun-feng ; Dong, Ping ; Kwan, Ho-yan |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 36.2013, p. 293-303
|
| Subject: | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Dienstleistung | Services | Innovation | Museum | Hongkong | Hong Kong |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009736175