New service development: A review of the literature and annotated bibliography
| Year of publication: |
1998
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|---|---|
| Authors: | Johne, Axel ; Storey, Chris |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 3-4, p. 184-251
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