New statistical analysis in marketing research with fuzzy data
Hsin-Cheng Lin, Chen-Song Wang, Juei Chao Chen, Berlin Wu
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Lin, Hsin-Cheng ; Wang, Chen-Song ; Chen, Juei Chao ; Wu, Berlin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 6, p. 2176-2181
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| Subject: | Decision making | Fuzzy statistics | Fuzzy data | Marketing research | Marktforschung | Market research | Fuzzy-Set-Theorie | Fuzzy sets | Statistische Methode | Statistical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.12.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011472156