No comment?! The drivers of reactions to online posts in professional groups
Robert P. Rooderkerk & Koen H. Pauwels
| Year of publication: |
August 2016
|
|---|---|
| Authors: | Rooderkerk, Robert P. ; Pauwels, Koen H. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 35.2016, p. 1-15
|
| Subject: | Social media | Online discussion forum | Count data | Content analysis | B2B | Social Web | Social web | Virales Marketing | Viral marketing | Empirische Methode | Empirical method | Soziale Beziehungen | Social relations | Inhaltsanalyse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2015.12.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537901