No second chance to make a first impression : a field study of relationship initiation and development
by Michael Lewis, Kimberly Whitler, and JoAndrea Hoegg
| Year of publication: |
2009
|
|---|---|
| Authors: | Lewis, Michael ; Whitler, Kimberly ; Hoegg, JoAndrea |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2009, 4, p. 119-146
|
| Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Emotion | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing | Feldforschung | Field research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003960993