Non-personal and personal determinants of red wine purchase rather than other wines among Chinese consumers : modelling multilevel and cross-level interactions
Lei Ping and Alain Jolibert
| Year of publication: |
2016
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|---|---|
| Authors: | Lei, Ping ; Jolibert, Alain |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 29.2016, 4, p. 542-565
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| Subject: | red wine purchase | hierarchical linear modelling | HLM | non-personal determinants | personal determinants | Chinese consumers | consumer behaviour | belief | expertise | involvement | self-schema | China | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Weinbau | Wine industry | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654975