Non-traditional expressions of organizational visual identity : reaching consumers through alternative means
Sue Westcott Alessandri
| Year of publication: |
2008
|
|---|---|
| Authors: | Alessandri, Susan Westcott |
| Published in: |
Facets of corporate identity, communication, and reputation. - New York : Routledge Taylor & Francis Group, ISBN 978-0-415-40527-0. - 2008, p. 55-65
|
| Subject: | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003690317