Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Sue Westcott Alessandri
| Year of publication: |
2009
|
|---|---|
| Authors: | Alessandri, Susan Westcott |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 1/2, p. 150-164
|
| Subject: | Sportveranstaltung | Sport event | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Fernsehsender | Television industry | Markenartikel | Brand | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884531