Nonparametric estimation of marketing-mix effects using a regression discontinuity design

Wesley Hartmann; Harikesh S. Nair; Sridhar Narayanan

Year of publication:	2009 ; This version: Nov., 2009
Authors:	Hartmann, Wesley ; Nair, Harikesh ; Narayanan, Sridhar
Publisher:	Stanford, Calif. : Univ., Graduate School of Business
Subject:	Marketingmanagement \| Marketing management \| Wirkungsanalyse \| Impact assessment \| Nichtparametrisches Verfahren \| Nonparametric statistics \| Direktmarketing \| Direct marketing \| Konsumentenverhalten \| Consumer behaviour \| Regressionsanalyse \| Regression analysis

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