Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings
Walter W. Wymer ... (Editors)
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Wymer, Walter (contributor) |
| Publisher: |
Binghamton, N.Y. [u.a.] : Haworth Press |
| Subject: | Social marketing | Corporate sponsorship | Social responsibility of business | Marketing | Unternehmen | Nonprofit-Organisation | Kooperation |
| Extent: | 197 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7890-1992-2 ; 0-7890-1993-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004797385