Nonverbal Communication and Persuasiveness in the Business Context

The article will present results of two studies, one conducted among Slovenian and the other among Croatian middle-sized organizations. An essential part of the analysis will compare the results of both studies. The main goal of the work will be to contribute insight into the links between non-verbal communication and the persuasiveness of individuals, based on domestic (Slovenian and Croatian) rather than (only) foreign studies. Human resource managers in Slovenian and Croatian middle-sized organizations who participated in our research believe that nonverbal cues, or the manner of relaying content of speech, have an important influence on the persuasiveness of an individual. Despite relatively similar social environments and a great deal of similarities in perceiving certain nonverbal communication cues as important for persuasiveness, we found the differences worth further research.