Norms and power in marketing relationships: Alternative theories and empirical evidence
| Year of publication: |
2003
|
|---|---|
| Authors: | Berthon, Pierre ; Pitt, Leyland F. ; Ewing, Michael T. ; Bakkeland, Gunnar |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 56.2003, 9, p. 699-709
|
| Publisher: |
Elsevier |