Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
John B. Ford; Altaf Merchant
| Year of publication: |
2010
|
|---|---|
| Authors: | Ford, John B. ; Merchant, Altaf |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 4, p. 450-459
|
| Subject: | Gemeinnützige Organisation | Charitable organization | Fundraising | Emotion | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008857199