Number 3 - Consumer desire to buy and use products in international markets: How to capture it, how to sustain it
Year of publication: |
1999
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Authors: | Wood, Van R. ; Darling, John R. ; Siders, Mark |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 16.1999, 2-3, p. 231-256
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