Numerical encoding and odd-ending prices: The effect of a contrast in discount perception
| Year of publication: |
2004
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|---|---|
| Authors: | Guéguen, Nicolas ; Legoherel, Patrick |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 1, p. 194-208
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