Nutzensegmentierung und alternative Segmentierungsansätze : eine vergleichende Gegenüberstellung im Handelsmarketing

Tatjana König. Mit einem Geleitw. von Christian Homburg

Year of publication:	2001 ; 1. Aufl.
Authors:	König, Tatjana
Publisher:	Wiesbaden : Dt. Univ.-Verl.
Subject:	Marktsegmentierung \| Market segmentation \| Nutzen \| Utility \| Clusteranalyse \| Cluster analysis \| Conjoint-Analyse \| Conjoint analysis \| Vergleich \| Comparison \| Textilhandel \| Textile distribution \| Handelsmarketing \| Retail marketing \| Theorie \| Theory \| Deutschland \| Germany \| Handelsbetrieb \| Erwarteter Nutzen \| Präferenzrelation
Description of contents:	Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de]

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