Observing product touch : the vicarious haptic effect in digital marketing and virtual reality

Andrea Webb Luangrath, Joann Peck, William Hedgcock, and Yixiang Xu

Year of publication:	2022
Authors:	Luangrath, Andrea Webb ; Peck, Joann ; Hedgcock, William ; Xu, Yixiang
Subject:	body ownership \| haptics \| heart rate \| online retail \| psychological ownership \| touch \| vicarious experience \| virtual reality \| Virtuelle Realität \| Virtual reality \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Online-Marketing \| Internet marketing \| Social Web \| Social web

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