Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Andrea Webb Luangrath, Joann Peck, William Hedgcock, and Yixiang Xu
| Year of publication: |
2022
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|---|---|
| Authors: | Luangrath, Andrea Webb ; Peck, Joann ; Hedgcock, William ; Xu, Yixiang |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 2, p. 306-326
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| Subject: | body ownership | haptics | heart rate | online retail | psychological ownership | touch | vicarious experience | virtual reality | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211059540 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258020