Obtaining customer needs for product development
Year of publication: |
2013
|
---|---|
Authors: | Griffin, Abbie |
Published in: |
The PDMA handbook of new product development. - Hoboken, NJ : Wiley, ISBN 978-0-470-64820-9. - 2013, p. 213-230
|
Subject: | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Innovation | Kundenzufriedenheit | Customer satisfaction |
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