Harmful effects of mental imagery and customer orientation during new product screening
Eric D. DeRosia and Ryan S. Elder
| Year of publication: |
2019
|
|---|---|
| Authors: | DeRosia, Eric David ; Elder, Ryan S. |
| Subject: | customer needs | mental imagery | new product development | regulatory focus | unrealistic optimism | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Innovation | Marketingmanagement | Marketing management | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719827963 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177608