Old and new distribution channels in the luxury sector
Year of publication: |
[2016]
|
---|---|
Authors: | Mosca, Fabrizio ; Giacosa, Elisa |
Published in: |
Global marketing strategies for the promotion of luxury goods. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9958-8. - 2016, p. 220-243
|
Subject: | Vertriebsweg | Distribution channel | Luxusgüter | Luxury goods | Multikanalvertrieb | Multichannel strategy | Marketingmanagement | Marketing management |
-
Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel, (2014)
-
Mosca, Fabrizio, (2016)
-
Digital marketing strategies for fashion and luxury brands
Ozuem, Wilson, (2018)
- More ...
-
The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio, (2021)
-
Civera, Chiara, (2018)
-
Global marketing strategies for the promotion of luxury goods
Mosca, Fabrizio, (2016)
- More ...