Omnichannel approach : factors affecting consumer acceptance
Susana Costa e Silva, Carla Carvalho Martins, and João Martins de Sousa
| Year of publication: |
2018
|
|---|---|
| Authors: | Silva, Susana C. ; Martins, Carla Carvalho ; Sousa, João Martins de |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 25.2018, 1/2, p. 73-84
|
| Subject: | Omnichannel | consumer | intention to use | brand experience | satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Innovationsakzeptanz | Innovation adoption | Multikanalvertrieb | Multichannel strategy | Markenführung | Brand management | Markenartikel | Brand |