Omnichannel-based promotions' effects on purchase behavior and brand image

Angelica Blom, Fredrik Lange, Ronald L. Hess Jr.

Year of publication:	November 2017
Authors:	Blom, Angelica ; Lange, Fredrik ; Hess, Ronald L. <Jr.>
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 39.2017, p. 286-295
Subject:	Omnichannel retailing \| Promotion \| Purchase behavior \| Brand image \| Markenimage \| Konsumentenverhalten \| Consumer behaviour \| Verkaufsförderung \| Sales promotion \| Multikanalvertrieb \| Multichannel strategy \| Markenartikel \| Brand \| Beziehungsmarketing \| Relationship marketing

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