On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission
| Year of publication: |
2012
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| Authors: | De Angelis, Matteo ; Bonezzi, Andrea ; Peluso, Alessandro M ; Rucker, Derek D ; Costabile, Michele |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 4, p. 551-564
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